Tony O'Riordan SJ and Bill Toner, SJ
Processing personal injury claims is big business. In the Dublin Area Yellow Pages for 1998/9, 44 pages of advertising are devoted to solicitors (as against 33 pages to computing-related services, 24 to building services, and 9 to auctioneers, estate agents and valuers). In the \'solicitors\' section there are 23 full-page advertisements costing between £10,000 to £16,000 each The total cost of the advertisements in this section is about £500,000. The content of these advertisements is dominated by the item of personal injury claims. Bold headings proclaim "Personal Injury Law is Our Business", "No-Win No-Fee" etc.
Much of the analysis of the so-called \'compo culture\' has focused on four factors: